Post by Creativity on Nov 29, 2023 3:33:49 GMT -5
The report shows that today’s digital culture stands out with personally relevant content, i.e. 65% of Gen Z (ages 18-24) agree that content that is personally relevant to them is significantly more important than C Level Executive Email Lists content about which many other people are talking about – the famous viral videos.
From all the analyzes done, three main trends types emerged at the center of this new, personally relevant pop culture. They are:
In the digital world, communities are taking niche passions and uniting around a common interest, turning them into larger, shared experiences.
YouTube has become a key framework for these internet communities to create and expand, making communities and their creators the primary way we understand pop culture.
According to YouTube, fandoms are one of the most powerful forms of community, where 61% of Gen Z describe themselves as super fans of something or someone. These fan communities used to be a side effect of entertainment, but today they are the center of that experience. As is the case with K-Pop fandoms, with a legion of dedicated fans and billions of views distributed on YouTube channels dedicated to this exponentially growing community.
in multiple formats
Trends are appearing on a wider variety of media and formats. An example of this is the growing rise of short-form video, which has led to the emergence of creators in various formats in order to capitalize on major trends and reach new audiences.
Videos are breaking through the limitation of having only one successful format. Cultural phenomena flow freely between the short and the long form. This is proven when 59% of Gen Z use short-form video apps to discover things they can later watch in the longer versions.
From all the analyzes done, three main trends types emerged at the center of this new, personally relevant pop culture. They are:
In the digital world, communities are taking niche passions and uniting around a common interest, turning them into larger, shared experiences.
YouTube has become a key framework for these internet communities to create and expand, making communities and their creators the primary way we understand pop culture.
According to YouTube, fandoms are one of the most powerful forms of community, where 61% of Gen Z describe themselves as super fans of something or someone. These fan communities used to be a side effect of entertainment, but today they are the center of that experience. As is the case with K-Pop fandoms, with a legion of dedicated fans and billions of views distributed on YouTube channels dedicated to this exponentially growing community.
in multiple formats
Trends are appearing on a wider variety of media and formats. An example of this is the growing rise of short-form video, which has led to the emergence of creators in various formats in order to capitalize on major trends and reach new audiences.
Videos are breaking through the limitation of having only one successful format. Cultural phenomena flow freely between the short and the long form. This is proven when 59% of Gen Z use short-form video apps to discover things they can later watch in the longer versions.