Post by account_disabled on Mar 4, 2024 1:52:32 GMT -5
The of those searches occurring on mobile devices. In response to these trends Google updated the local extensions for AdWords allowing businesses to bid on keywords that deal with near me searches. These announcements led us to ask a question Can content that includes near me terms help gain impressions and clicks for those queries in organic search Our methods to study this question were simple We tested websites as the control group as the test group Within the test group we updated the hour and directions page title description and H to utilize the phrases franchise dealer near me and nearest franchise dealer.
These franchises included a wide range of auto manufacturers with the Greece Mobile Number List physical locations dispersed throughout the United States. We then spent five months looking at mobile impressions and clickthrough rates for both groups nearmechartv.jpg Noteworthy changes after testing After five months we started to see a few trends across these websites including an increase in mobile impressions and clicks for all the near me searches. In the test groups first month we saw a increase in mobile impressions for near me phrases and the clicks increased from to.
By comparison the control group had just a increase in mobile impressions and clickthroughs only increased from to . These trends continued every month we looked at the data. In month three the test groups near me impressions rose another compared to the increase of the control groups impressions. Similarly the clickthrough rate for the test group almost doubled that of the control group with and clicks respectively. By the last month the test groups websites saw their mobile impressions for near me more than double since the start to total impressions and clicks. group whose near me impression share only rose since the start and had just clicks. There were a few other observations we made in.
These franchises included a wide range of auto manufacturers with the Greece Mobile Number List physical locations dispersed throughout the United States. We then spent five months looking at mobile impressions and clickthrough rates for both groups nearmechartv.jpg Noteworthy changes after testing After five months we started to see a few trends across these websites including an increase in mobile impressions and clicks for all the near me searches. In the test groups first month we saw a increase in mobile impressions for near me phrases and the clicks increased from to.
By comparison the control group had just a increase in mobile impressions and clickthroughs only increased from to . These trends continued every month we looked at the data. In month three the test groups near me impressions rose another compared to the increase of the control groups impressions. Similarly the clickthrough rate for the test group almost doubled that of the control group with and clicks respectively. By the last month the test groups websites saw their mobile impressions for near me more than double since the start to total impressions and clicks. group whose near me impression share only rose since the start and had just clicks. There were a few other observations we made in.