Post by account_disabled on Sept 16, 2023 1:38:35 GMT -5
Digital marketing categories
Digital marketing is a very broad concept that covers many different communication channels. Depending on your business needs and goals, there are countless ways to conduct digital marketing.
Digital marketing is based on two pillars: online marketing and offline marketing .
Online Marketing
Search Engine Optimization (SEO) – SEO is the practice of improving your rankings on major search engines to increase online traffic.
Search Engine Optimization (SEM) – SEM uses paid online advertising to increase your website's visibility in search engines. SEM is often used in conjunction with SEO.
Pay-Per-Click (PPC) – PPC is an online advertising method in which a company pays for its ads only when someone clicks on them
Social Media Marketing (SMM) – SMM is the practice of using Phone Number List social media channels to promote business products or services. The use of social media influencers, often referred to as influencer marketing, is common in SMM.
Email Marketing – Email marketing allows companies to send branded promotional content directly to potential customers via email. In this context, the use of automated newsletters is common.
Affiliate Marketing - Affiliate marketing is a results-based activity that enables the sharing of revenues and remuneration for sales (pay-per-sale, PPS) within a common network.
Content Marketing –Content marketingmeans publishing and distributing text, video or audio materials to customers online. Blogs, videos, and podcasts are common ways companies engage in content marketing.
Native Advertising – Native advertising involves embedding marketing materials into the medium, making the message and marketing goals equally important. Sponsored texts, in which one company publishes its own content on another website, is a common method of native advertising.
Unbounce has created a great infographic that summarizes all types of online marketing in one neat chart.
Digital marketing is a very broad concept that covers many different communication channels. Depending on your business needs and goals, there are countless ways to conduct digital marketing.
Digital marketing is based on two pillars: online marketing and offline marketing .
Online Marketing
Search Engine Optimization (SEO) – SEO is the practice of improving your rankings on major search engines to increase online traffic.
Search Engine Optimization (SEM) – SEM uses paid online advertising to increase your website's visibility in search engines. SEM is often used in conjunction with SEO.
Pay-Per-Click (PPC) – PPC is an online advertising method in which a company pays for its ads only when someone clicks on them
Social Media Marketing (SMM) – SMM is the practice of using Phone Number List social media channels to promote business products or services. The use of social media influencers, often referred to as influencer marketing, is common in SMM.
Email Marketing – Email marketing allows companies to send branded promotional content directly to potential customers via email. In this context, the use of automated newsletters is common.
Affiliate Marketing - Affiliate marketing is a results-based activity that enables the sharing of revenues and remuneration for sales (pay-per-sale, PPS) within a common network.
Content Marketing –Content marketingmeans publishing and distributing text, video or audio materials to customers online. Blogs, videos, and podcasts are common ways companies engage in content marketing.
Native Advertising – Native advertising involves embedding marketing materials into the medium, making the message and marketing goals equally important. Sponsored texts, in which one company publishes its own content on another website, is a common method of native advertising.
Unbounce has created a great infographic that summarizes all types of online marketing in one neat chart.